AR Cars

About the project

For AR Cars, an automotive service and cleaning business based in Tétange, Luxembourg, I developed a bold visual identity focused on automotive performance, reliability, and movement. The logo combines dynamic italic typography with racing-inspired graphic elements and a stylized wheel, creating a strong connection to the automotive industry.

The visual identity uses a dark, high-contrast aesthetic with red, blue, white, and black, giving the brand a sporty and professional character. I also developed supporting promotional materials, including business cards and service advertisements, presenting the company's services in a clear and recognizable way.

The design system was created to maintain consistency across both print and digital applications, with automotive imagery, strong typography, and graphic details reinforcing the brand's identity.